We're now Broadview Security, the next generation of Brink's Home Security.
What is different?
- We are changing our name as a condition of our spin off last fall as a separate publicly traded company.
- We are now Broadview Security, the next generation of Brink's Home Security.
- Our new name better reflects the wide range of services we offer you for your home and business.
What stays the same?
- Our service and our commitment to the safety of your family, home and business remains the same.
- Building on more than 25 years as Brink's Home Security, we will continue our mission of offering excellent systems, providing exceptional service and creating "Customers for Life."
- Our monitoring, customer care, billing processes, and other procedures all remain the same.
- Mybrinks.com will redirect you to our new website, mybroadview.com. All of your account information will be transferred. Your log in and password will remain the same.
- The equipment, keypad, yard sign and all other parts of the system are still valid.
What will change?
With our name change to Broadview Security, you'll start to see our transition to:- New logo, heritage line and branded materials
- New TV commercials, printed ads and other advertisements
- New yard signs and window decals
- New logos on our uniforms and trucks
- New email addresses
Frequently Asked Questions
Why are you changing your name?
We spun-off from The Brink's Company in October, 2008 and are now a separate publicly traded company. As a result, we're changing our brand name from Brink's Home Security to Broadview Security. Our new name better reflects the wide range of services that we offer you for your home and business. The Brink's Company granted us a license to use the Brink's Home Security brand in connection with our business in the US, Canada and Puerto Rico for up to three years after the spin-off.Why aren't you changing the name of Brink's Home Security Holdings, Inc.?
While we're changing our brand name to Broadview Security effective today, the name of the public company must stay the same until the shareholders vote to adopt the change in 2010.What's the official plan for changing your name?
Effective June 30, 2009, Brink's Home Security changed its brand name to Broadview Security. We'll operate our home and business security services under this new brand name. We'll start a national advertising campaign to build awareness for the new name; however you shouldn't notice any changes in our services or systems. Our monitoring, customer care, billing processes, and other procedures all remain the same. Our service and our commitment to the safety of your family, home, and business remain the same. We're committed to "Creating Customers for Life," and therefore our NYSE symbol won't change from CFL. In terms of our public company name, our shareholders will vote to adopt the corporate name change.How was Broadview Security chosen?
Last year, we hired Landor, a top-tier branding agency, to help us develop our new name and brand. As part of Landor's research and development process, we involved employees and customers to help us determine the key elements of our organization, our brand and our legacy that are essential to who we are. In addition, Landor conducted external market research to ensure the brand resonates with suppliers, partners, customers, and other external audiences. Finally, we tested and narrowed down our choices. Then, Broadview Security was selected.We're very excited about our new name and the opportunities and flexibility a new brand brings. We believe Broadview Security accurately reflects our growth. It's a name that represents our legacy, our future and our unchanged commitment to "Creating Customers for Life."
What does Broadview Security mean?
The summary of Broadview Security's aspiration is Active Protection. Broadview Security stands for active monitoring of customers' security needs through professional service, proven processes and smart technology that deliver the most effective protection available. Our new name also stands for peace of mind. Each day, we take action to make sure we're one of the best in the industry.Why did it take so long to pick a name?
It's more than simply choosing a name; we invested time to develop a new brand identity to convey all that we do. We worked with expert consultants and conducted extensive research, including with customers, in order to do that.What does this name change mean for me?
Although we have a new name and logo, it is business as usual for us. You will not notice any changes in the system or service. The payment process, customer service support, etc. all remain the same. We will continue to provide great service the same way we have for over 25 years.How do I contact someone at Broadview Security?
Our brand name is changing, but our operations and system aren't changing. Our phone numbers and Customer Care contact information don't change - we're available to you in the same way we've always been. Our website URL changed to broadviewsecurity.com, but for a period of time, if you type in the former URL, you'll be directed to our new website. You can reach Sales at 800.229.9200, but our Customer Care number, 800.445.0872, remains the same.Will there be any interruption in service or quality control?
There won't be interruptions in service or in quality control as a result of our name change. We're committed to providing the highest standards in active protection of your home or business and we take our service seriously. Our dedication to safety and service remain the same and at the highest levels, and we're committed to "Creating Customers for Life." We accomplish this by continuing to provide active protection and peace of mind for you, your family and business, and this won't change.I signed up for Brink's for the name. How will you guarantee that Broadview Security still has the same power and serves as a deterrent?
Although there is heritage in the Brink's name, the strength of the company is really the people behind it - our dedicated employees continue to be committed to the safety and security of our customers, as they have been for the last 25 years - and that does not change. We will continue to provide the same great service that keeps us at the forefront of the industry. Additionally, we are investing in the Broadview Security brand to ensure that it is as strong in the market as the Brink's Home Security brand was.How will the local officials (e.g., fire department, police department) know that Broadview Security was formerly Brink's so they still respond to your calls?
We will still reference Brink's for some time after we launch our new name while working with local responders. Local responders are professional and will continue to react in the same timely and efficient manner they always have.Will anything on my account change and/or how do I log in to my account online?
Our brand name is changing, but our operations and systems aren't changing. Mybrinks.com will redirect you to our new website, mybroadview.com. All of your account information will be transferred. You can access your account by visiting mybroadview.com and logging in. Your user name and password will remain the same.Will my bills change or will prices go up as a result of this name change?
Over time, we'll roll out the new brand on all of our materials. In the meantime, the way you're billed won't change and our rates won't increase as a result of the new brand name.Will I need to change any of my EasyPay settings, OR if I have bill pay set up through my personal bank, do I need to change any of the settings?
Although you'll begin to see Broadview Security on your bank statements soon, you won't need to change any information in order to make a payment initially. In the near future, your bill pay information will need to be updated with our new company name.How do I get new yard signs, window decals and keypads?
The equipment, keypad, yard sign, and all other parts of the system are still valid. New yard signs and decals, with the Broadview Security shield, are available online at mybroadview.com.How will I know if someone really works for Brink's Home Security or Broadview Security?
For your protection, if anyone visits you to talk about the system or service, please ask for identification. We do not send representatives to your door without the proper identification. During our transition to the new name, our employees will wear both Brink's and Broadview attire, so you'll be able to recognize them under the old name as well as the new one.Will coupons with the Brink's Home Security brand be valid with Broadview Security if they have not expired?
Yes, we're the same company, but with a new brand name. The coupons are valid until the date of their expiration.Who can I contact if I have additional questions?
Our websites, mybroadview.com and broadviewsecurity.com, are excellent resources. Alternatively, current customers can contact Customer Care at 800.445.0872.We're now Broadview Security, the next generation of Brink's Home Security. We're excited about our new name and we're happy to have you join us in welcoming a new chapter in our company's long history. If you'd like more information, please visit mybroadview.com for a list of answers to frequently asked questions. Again, thank you for trusting us with the things that matter most to you.
